Archive - The Self-Taught Marketer

How I Sold 200,000 Copies of My Self-Published Book Without an Audience or a Launch

No publisher. No audience. No launch. Just a system that compounds over time.

Apr 7 • Cory Althoff

March 2026

Experiment 3: Can I get 1,000 New Leads for My Business for $1,000?

I tried. Here's what happened.

Mar 31 • Cory Althoff

Experiment #2: I Spent $157 on Meta Ads

I ran Meta ads to turn strangers into subscribers. Here's what I learned.

Mar 24 • Cory Althoff

Experiment #1: Does This Hook Work?

Testing whether my book's opening hook can turn a dormant Instagram audience into subscribers.

Mar 16 • Cory Althoff

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