Archive - The Self-Taught Marketer

Only 3% of Indie Documentaries Make Their Money Back. I Sold Mine to Red Bull

Three Marketing Lessons from the Film That Almost Broke Me

May 12 • Cory Althoff and Rain Bennett

April 2026

How Being Called a "Liar" Put Me on Substack's Rising in Business List

What happened when I tried Threads for the first time

Apr 28 • Cory Althoff

How My Self-Published Memoir Led to a New York Times Bestseller

The story behind Pretty Little Killers and The Savage Murder of Skylar Neese

Apr 21 • Cory Althoff and Daleen Berry

I've Seen This Before. Substack Feels Like Early TikTok.

And Most People Are Going to Miss It.

Apr 14 • Cory Althoff

How I Sold 200,000 Copies of My Self-Published Book Without an Audience or a Launch

No publisher. No audience. No launch. Just a system that compounds over time.

Apr 7 • Cory Althoff

March 2026

Experiment #3: Can I get 1,000 New Leads for My Business for $1,000?

I tried. Here's what happened.

Mar 31 • Cory Althoff

Experiment #2: I Spent $157 on Meta Ads

I ran Meta ads to turn strangers into subscribers. Here's what I learned.

Mar 24 • Cory Althoff

Experiment #1: Does This Hook Work?

Testing whether my book's opening hook can turn a dormant Instagram audience into subscribers.

Mar 16 • Cory Althoff

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